5 Ways Blogging Can Boost Your Business Right Now!

As a business owner, you’re constantly looking for ways to maximize your growth. Short-term methods are effective in yielding immediate results, but they’re often temporary solutions. Using long-term strategies can deliver optimum benefits, including increasing website traffic and establishing your brand as a business leader in your niche. One of the best methods for successful business growth is blogging. According to HubSpot, companies that publish at least 16 blog posts per month achieve 3.5 times more traffic than businesses that publish up to 4 monthly posts. See how blogging can benefit your marketing strategy by considering these factors.

How blogging can boost your business

Blogging Increases Website Traffic

Are you looking to boost traffic to your website? Establishing a blog and writing valuable content that your audience eats up helps to increase your search engine ranking via SEO. Without the presence of a blog, your website may not be updated very often. Google likes updated content. By having a blog, your business is creating regular content which Google will index, meaning there is more chance of your website being found in an organic search.
Social media will also increase your traffic. Creating a new blog post and sharing it on social media platforms enables your content to be shared and seen by a wider audience, increasing brand awareness.

Having a blog establishes you as a leader within your niche

If you’re looking to establish yourself as an authority within your sector, then blogging is the perfect addition to your marketing strategy. Writing high quality blog posts on the latest news within your niche, answering questions from your audience and acknowledging apprehensions about your products or services will ensure your audience views you as a leader. If you create highly educational content about your products, reflecting on your target customers pain points, you’re more likely to increase conversions as your audience develops trust in you.

Writing Blog Posts Increases Conversions

An increase in traffic, followed by creating highly educational content enables you to take advantage of new leads. When you offer content via your blog, it is important to use call to actions to build an email list. Building an email list requires a lead magnet or free download, such an e-book or guide that your audience can receive for free in exchange for their email address. Using a provider like Mailchimp or ConvertKit is ideal for this as you can create a special landing page linked to your call to actions – use a lead capture form to attain your reader’s details for your email subscriber list. Once they’ve filled in the required information, they will then receive their free download.

Having A Blog Maintains Your Online Presence

No matter how unique your product or service is, you’re likely to have some form of competition out there. Maintaining an online presence is one way to stand out from your competitors. Establishing a blog keeps your brand in front of your target audience. When you’re publishing valuable content, you’re target client will keep coming back for more. Additionally, your blog content can be used for your social media accounts to enhance your business even further.

Blogging Produces Long-Term Business Results

If you want long-term results, blogging is essential. When you initially publish a blog post, you’ll see traffic and leads start to increase. However, using correct SEO techniques and social media promotion ensures that your blog posts consistently brings in results. Just one high quality blog post can help you to acquire an increase in website traffic and improve lead generation. While blog posts using SEO techniques may take time to generate results via search engines, using a combination of Twitter, Facebook and Pinterest enhances the potential for continual growth from day one.

Blogging for your business can deliver a significant impact for your brand. With superior content, you’ll see positive results regarding website traffic, lead generation and revenue. The inclusion of blog content in your marketing strategy isn’t a quick solution – you need to consider the type of content your target customer requires and what their needs are to establish a consistent blogging plan to expand your business growth.

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5 ways blogging can boost your business right now